Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Written on October 4, 2022 . Posted in E-mail Marketing .
Summary: You already have the information necessary to create an email strategy for your small business. Want to learn about email marketing?...
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Written on September 26, 2022 . Posted in Marketing Strategy .
Summary: Data controller vs. Data processor: who is impacted and when does an organization need to hire a Data Protection Officer? Read...
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Written on September 22, 2022 . Posted in Content Marketing .
Summary: Your content affects your SERP rankings. The better the originality of your research, information, and analysis, the more you’ll...
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Written on September 15, 2022 . Posted in eCommerce .
Summary: Buy now pay later (BNPL), conversational commerce, and augmented reality (AR) are all current trends in ecommerce marketing. You...
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Written on September 14, 2022 . Posted in WebAwards .
Summary: Looking for a winning digital marketing partner to grow your business? Work with WSI and be inspired by our 13 new Web Marketing...
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Written on September 6, 2022 . Posted in Marketing Strategy .
Summary: Use GIFs to promote products and sales and highlight team member introductions. It can be an engaging tool for your digital marketing...
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Written on August 29, 2022 . Posted in Content Marketing .
Summary: Push the limits of what you’re doing by finding new content formats to create and new platforms to share that content and engage...
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Written on August 15, 2022 . Posted in Video Marketing .
Summary: Is there really an opportunity for salespeople with video prospecting? Learn about the steps and best practices here.
Reaching...
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Written on August 4, 2022 . Posted in Social Media .
Summary: Digital marketers can no longer ignore TikTok. Read this advice to create a successful TikTok marketing strategy this year.
Is...
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