Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Summary: Learn about the key business factors to consider when comparing in-house marketing teams against outsourced marketing agencies.
Editor’s...
RECAP: Unlocking Google Analytics 4 for Better Business Insights
Summary: If you’re new to Google Analytics 4 or unsure of what it is, don’t worry, we’ve got you covered. This webinar...
What is a Landing Page & Why is it Important?
Summary: Learn all about what a landing page is, why it’s so important for your business, and get access to all our content on landing...
How the Web Has Evolved
Summary: Remember 1995 when you could only surf the web? Now we have Web3 with blockchain and the metaverse. Read on to learn how the web...
3 Tips for Healthy, High-Performing Email Newsletters
Editor’s Note: This blog post was originally published in June 2017 and was updated with new content and updated stats on June 2023.
Most...
3 Reasons Content Farms Came To Be and What You Can Learn
Editor’s Note: This blog was originally published in 2011 and has been rewritten and updated with new content in June 2023.
Whenever...
The Art Of The FAQ Content Format In Your Blog Strategy
Summary: Frequently asked questions improve the customer experience. We share why you should use the FAQ content format in your blog strategy.
Are...
4 Reasons Businesses Should Use Instagram Stories
Summary: Instagram Stories help businesses engage with their audience regularly. Learn the 4 reasons businesses should use Instagram Stories.
Editor’s...
When is Social Ecommerce the Right Fit
Summary: Do you have an ecommerce business and want to expand your marketing efforts? Do you need to know if social ecommerce is the right...