Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Summary: Is your lead generation strategy starting to show fewer results? You might need to hire a digital marketing agency. Here are 3...
What Are The Best Digital Advertising Platforms For B2B Marketers?
Summary: On which digital platforms do your business clients spend their time? We share the best digital advertising platforms for B2B...
Celebrating Excellence: WSI’s 2023 WMA WebAward Winners!
Summary: Discover the 2023 WMA WebAward winners. With multiple best-in-industry website recognitions, our consultants have helped...
Why Your Content Marketing Strategy Needs a Customer Journey Map
Summary: Do you know how your customers engage with your product, service, or brand? We offer reasons why every business needs a...
Elements for a Successful Digital Marketing Strategy
Editor’s Note: This post was originally published in July 2022 and was updated with additional information in August 2023.
A...
How AI is Revolutionizing the Finance Industry: Intelligent Automation
Summary: Explore the transformative impact of AI in the finance industry and discover how it is revolutionizing operations, enhancing...
The Common GA4 Mistakes That Businesses Are Making
Summary: Are you using Google Analytics 4 for user and customer insights? Here are common mistakes businesses are already making in...
5 Ways to Improve Your Video Marketing Strategy
Summary: How are you setting yourself apart within the industry? It’s now becoming increasingly important to use video marketing video...
AI in the Legal Industry: Transforming the Practice
Summary: Discover the transformative impact of AI on the legal industry. Explore how AI is reshaping legal services, enhancing...