Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Summary: Regardless of whether you’re going to hire your own internal team or work with an agency, it’s important to understand some...
4 Marketing Automation Features That Make Life Easier
Summary: Read all about the four marketing automation features that will make your life easier on the WSI World digital marketing blog.
Editor’s...
Facebook Advertising 101: How to Get Started
Summary: Learn the basics of Facebook advertising and how to get started. Discover the role of AI in optimizing ad targeting and campaign...
10 Reasons to Rethink Your Web Design
Summary: Revamping your website is something you should do regularly. Here are ten reasons to relook your web design.
Editor’s...
Unleashing the Power of GA4: 5 Game-Changing Tips for Business Owners
Summary: Use Google Analytics 4 to measure how well your marketing efforts are converting to leads and sales. What are the top 5 features...
5 Steps to a Successful Branding Strategy on Social Media
Summary: Many businesses are doing social wrong because they don’t have a well-founded strategy. Here, we share all the key steps...
How AI is Changing Manufacturing: Revolutionizing Efficiency & Growth
Summary: Discover how AI is transforming the manufacturing industry, enhancing efficiency and quality control. Explore the role of AI in...
5 Tips for Taking the “Ego” Out of Your Content
Summary: Great content marketing has nothing to do with the marketer’s ego. Follow these 5 tips to create content without involving your...
The Power of Purpose: Why Branding Matters in the Digital Age
Summary: A company’s brand encompasses its design features, motto, core values, reputation, and image. So, why does all of this matter...