Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Written on December 16, 2024 . Posted in Social Media .
Summary: Discover effective strategies for mastering social media engagement. Learn how to connect with your audience, boost visibility,...
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Written on December 13, 2024 . Posted in Future of Marketing & AI .
Summary: Discover how AI is transforming businesses with incremental improvements and why adopting AI strategies is essential for future...
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Written on December 12, 2024 . Posted in Marketing Strategy .
Summary: Learn how to conduct a thorough competitive analysis, identify direct and indirect competitors, use SWOT analysis, and develop...
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Written on December 10, 2024 . Posted in Customer Experience .
Summary: How much thought do you give to web accessibility? Find out why it needs to become a major consideration in your digital marketing...
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Written on December 8, 2024 . Posted in Marketing Optimization .
Summary: The world of digital marketing moves and changes quickly. Read this list of digital marketing trends to help you keep up with the...
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Written on December 4, 2024 . Posted in Future of Marketing & AI .
Summary: Discover how a Human in the Loop (HITL) approach can enhance AI adoption, streamline decision-making, and bridge knowledge gaps....
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Written on December 2, 2024 . Posted in Marketing Strategy .
With the rising aging population, technology adoption among senior living communities is accelerating at an unprecedented pace. To maintain high...
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Written on December 1, 2024 . Posted in Marketing Strategy .
Summary: Understanding the importance of competitor analysis will give you the insights you need to tweak and improve your business.
Editor’s...
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Written on November 19, 2024 . Posted in Future of Marketing & AI .
Summary: Explore WSI’s 2025 digital marketing predictions and see how last year’s forecasts measured up. Stay ahead in the evolving...
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