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Search Results for “webinar

Webinar Recap: PPC Optimization Tips from Google

Summary: After the year we have had, forward is the best way to look. Catch up on our latest webinar and leverage PPC in your digital marketing for top results. This latest WSI webinar was presented by Angelina Miller, an Agency Development Manager at Google. She has worked at Google for 5[…]

A COVID-19 Webinar Series You’ll Want to Attend

Summary: Free webinar series sharing digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing today. I think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on[…]

Email Marketing: Building Long-Term Customer Relationships

Summary: Discover effective email marketing strategies to build lasting customer relationships. Learn about segmentation, personalization, automation, and more to enhance your email campaigns. Despite the changing times, email marketing remains a solid method for creating and sustaining customer relationships.  And the simplicity of email marketing is part of the reason for its lasting[…]

Knowledge is Power: Why Education Can Capitalize on AI’s Potential

Summary: Discover why continuous learning is critical to harnessing AI’s transformative power and how it can drive innovation and adaptability in the modern workplace. The rapid progress of artificial intelligence (AI) is changing industries and work environments across the globe. Understanding and using AI’s power is very important for digital[…]

Lead Scoring: Enhancing Your Sales Strategy

Summary: Learn how to unlock the power of lead scoring in your sales strategy with your CRM. Prioritize high-value leads, optimize sales processes, and increase conversion rates. Plus, discover the benefits of predictive lead scoring and how it can enhance your business. In today’s fast-paced and fiercely competitive business landscape, achieving success[…]

GA4 Reports: What You Need to Track to Measure ROI

Summary: Are you using Google Analytics 4 for your business? We discuss what you need to track to measure ROI and how to access GA4 reports. Editor’s Update: Check out our refreshed post, now packed with new insights! We’ve updated this popular piece on Analytics and GA4 to bring you the latest[…]

What Are The Best Digital Advertising Platforms For B2B Marketers?

Summary: On which digital platforms do your business clients spend their time? We share the best digital advertising platforms for B2B marketers. Which digital advertising platforms are you using for B2B marketing? Are you frustrated because digital advertising is expensive, and you are not seeing results as quickly as you hoped? We[…]

The Common GA4 Mistakes That Businesses Are Making

Summary: Are you using Google Analytics 4 for user and customer insights? Here are common mistakes businesses are already making in GA4. Learn more now. Is Google Analytics 4 (GA4) working optimally for your business? When you want insights into your user and customer behavior and ultimately improve your business, you definitely[…]

5 Lead Generation Ideas for Marketing Campaigns

Summary: If you are looking for ways to boost your leads, take a look at these five lead generation ideas for you to use in your next marketing campaign. Editor’s Note: This post was originally published in January 2019 and has been updated with new content in July 2023. Whether you’re a B2C[…]