Summary: Explore WSI’s 2025 digital marketing predictions and see how last year’s forecasts measured up. Stay ahead in the evolving digital landscape. It’s almost 2025, and while we’re still waiting for flying cars and robot butlers to become a reality, the world of marketing strategy is about to take some exciting leaps.[…]
Summary: Discover the future of marketing in 2024 with our annual predictions. From short-form video dominance to the rise of AI and changing search experiences, stay ahead of the digital marketing landscape. As we reflect on the past year’s digital marketing landscape, it’s evident that the pace of change is unrelenting, with[…]
Summary: From the growth of zero-click content to the potential demise of Twitter, here’s what we’re forecasting for 2023. Lucky number eight! 2023 is the eighth year in a row we’ve written this post, which peers into the future. We love doing it, and the data suggests you like reading it—as long[…]
Summary: One of the annual traditions we have is our yearly predictions for what’s to come on the marketing front. This dates back to 2014 and it’s a chance for us to analyze past trends, anticipate the future of our crazy industry and – if we’re[…]
Summary: From the growth of short-form video content to the boom of live social media experiences, here’s what we’re forecasting in 2022. This will be the seventh year in a row we have written this post, so at this point, it’s become a tradition. Our WSI family looks forward to it, and[…]
Summary: In case you’re new to the WSI blog, every year, we publish a set of predictions for what lies ahead from a digital perspective. This allows us a theoretical platform to analyze and predict the future of marketing and – if we’re correct – get a jump on our competition. Well…this[…]
Summary: Discover effective email marketing strategies to build lasting customer relationships. Learn about segmentation, personalization, automation, and more to enhance your email campaigns. Despite the changing times, email marketing remains a solid method for creating and sustaining customer relationships. And the simplicity of email marketing is part of the reason for its lasting[…]
Summary: It’s time for a digital marketing strategy mid-year review! Read our SEO tips and tricks to discover what’s still working in 2024. At the midpoint of the year, it’s important to revisit your company’s marketing strategies. What may have been working six months ago can quickly become irrelevant if you’re not[…]
Summary: Learn how to navigate the post-third-party cookie world in digital marketing. Explore strategies like first-party data, contextual advertising, and AI to stay ahead in the evolving landscape. As the digital marketing landscape evolves, Google’s decision to phase out third-party cookies on Chrome by the third quarter of 2024 marks[…]
Summary: Discover how the rise of voice search and smart assistants is reshaping consumer behavior and challenging marketers to adapt their strategies. The emergence of voice search and intelligent assistants has transformed consumer behavior and prompted marketers to adjust their tactics for a speech-centric environment. There are already 4.2 billion voice assistants[…]