7 Steps of Highly Effective Websites

Foundational to your Online Success:

Foundational to your online success is your Website because it is the Hub for all Digital Marketing Campaigns.

Why?

Because effective websites

• Engage the Reader
• Are Mobile Ready
• Convert Visitors into Leads + Convert Leads into Buyers

7 Steps of Highly Effective Websites:

1.  Discovery – [Be Proactive + Seek First to Understand, Then to Be Understood]

What are your Needs?  While a website serves many purposes, it’s paramount to understand your audience and meet them where they are at.  Define your Buyer Personas to develop who your customers are.

2.  Budget – [Put First Things First]

Invest is your interactive portal, i.e., website, to

• Keep your Customers Engaged
• Create Brand Loyalty.

Don’t starve your Digital Marketing Hub.

3.  Plan – [Begin With the End in Mind]

As part of your overall Digital Marketing Plan is developing your Website.  How will you attract Visitors to your Website?

1. Pay-per-Click
2. Social Media
3. Content Marketing
4. Inbound Marketing
5. Display Ads
6. Retargeting Ads

4.  Design and Build – [Begin With the End in Mind]

Your online objectives guide the construction.

5.  Test and Debug – [Think Win-Win]

Often overlooked, this step ensures Visitors receive your unique quality content and an engaging user experience.

6.  Pre & Post Launch Activities – [Synergize]

Maximize the effect of your Digital Marketing Campaigns.  Include the following:

• social media coverage
• search engine exposure
• data capture

7.  Analyze & Improve – [Sharpen the Saw]

Collect and analyze your date.  Then you can adjust and improve your campaigns to ensure the return on your website investment.

If you would like to develop a Highly Effective Website / Digital Marketing Strategy, get in touch.