Their content is easily scannable, digestible, and ideal for on-the-go mobile users. When you compare both the mobile and desktop versions, Huffington Post’s mobile site is optimized to fit a smaller screen and also has fewer words on the homepage. As a result, readers are able to easily skim the webpage for content.
According to Forbes, 50% of search queries will be from voice by 2020. Voice search is dramatically changing the way people search the web. This has been made possible with the help of voice assistants such as Google Home, Alexa, and Siri. As a result, search engines like Google are placing a greater emphasis on voice search optimization.
Key considerations: With voice search on the rise, the way content is being ranked is also changing. How will this affect your overall content marketing and social media as ranking factors? Instead of using short and snappy keywords to optimize your content, try to make better use of long-tail keywords. Long-tail keywords involve specific keyword phrases. To effectively adapt to voice search, try writing the way you speak in order for your content to rank better. For example, when users type a search query on Google, they’ll usually type “Toronto weather.” However, when users conduct a voice search, they’ll typically say, “What’s the weather in Toronto?” Since voice search and SEO pick up on users’ natural speech patterns, keep in mind to use a more conversational tone in your content and social media marketing strategy to help boost and improve your search rankings.